Social Media Plan

Introduction

Welcome to Extreme Promotional Materials!  We are a company that supplies personalized uniforms and promotional materials for sports teams and businesses. From team jerseys to pens, EPM works with quality manufacturers to provide a variety of goods that can be personalized with lettering and logos. Our company provides service for, but is not limited to,  school and league teams as well as small to medium sized businesses across south eastern Ontario.  At EPM, creativity is the key.

Mission Statement

At Extreme Promotional Materials we are committed to providing the public with a unique, innovative and creative service.  Through careful research and our teams ingenious creative skills, EPM’ s goal is to make an impact on the community, as well as try to use our Community Impact Award as a way to get the community more involved in our ever declining environmental concerns.  Our company is inventive and friendly, with new and creative ways to serve our customers’ needs while establishing positive relationships along the way.

Key Messages

Our goal is to provide a service like non other.  Our staff is committed to providing a creative design that is both fun and clearly shows the business, team, or school to which the brands or logos is realated.  A brand or a logo is just one way for businesses, schools and sports teams to advertise.  Here at EPM, we believe that creativity is key. We want your team or business to stand out and we believe our products are the key to Your success.  Our company is inventive and determined.  We have spent the last 15 years coming up with creative ways to serve our customers’ needs while establishing positive relationships along the way.

Target Audience

Our target audience is schools, of all ages.  As well as small to medium local businesses,  but we are always looking to expand into both greater geographical and niche markets.  Focus is directed at our specific community but we are not unwilling to take on most tasks big or small, within reason.

Social Media Tools

Our company would benefit from a number of social media tools.  YouTube, Facebook, Pinterest and Twitter were the ones that we felt would be most useful. We will explain our reasons in our Social Media plan that follows.  Our company would benefit from this Social Media plan because there are a lot of businesses online as well as offline.  There are a lot more businesses starting online so we should be involved in supplying those companies as well.  In fact they could be a huge market for our company as many of these online companies need some sort of logo and products to furthur promote themselves.

Social Media Plan

There are many ways that social media can be used to benefit this company.  I think Twitter is a good way to stay on top and to keep customers informed.  We can also offer promotions and Twitter would be a good site to do this because there are so many different businesses and industries.  It opens a whole new world of oppourtunity for this company.  YouTube would be a great place to show off promotional commercials, as well as showing current customers recieving their products or videos of sports teams playing whose products were made by this company.  There are many businesses who use YouTube as their own form of free advertisement so being involved with this site is also key for widening the companys horizons.  Everybody uses Facebook these days, but one thing I have noticed more and more about Facebook is how many businesses are starting on this actual site.  Having a page with ads and promotions, as well as having a contest of some kind to draw engagement would be very beneficial to this company expanding across the internet.  Each one of these sites would also have imformation on what I deemed as the Community Impact Award.  This is an award that the company would give to the business, school or team who could prove they have had a big environmental impact in their community, and they would recieve free pens, notepads, and water bottles with thier team logo, as well as a small trophy and $150 coupon off an order placed by the winner.  I also thought Pinterest would be useful in a way that could show off our products, customers, and post any ads sales and promos.  We would also have a board of winners from our CIA award.  I believe Pinterest would be beneficial because it brings everything into reality in a way and is a way to show off our own community involvement.

Summary

In conclusion, it is my opinion that this company would benefit from a strong social media plan.  This would be a great way to promote the company world wide as well as show off our products.  Social media is the key in todays business world and for any company to not be invovled is in my opinion, deteramental.

 

****the business named in this blog is purely fictional and used for class purpose only

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About SarahHilts

Sarah H.A. Hilts Media Arts and Design - Loyalist College Business Sales & Marketing - Loyalist College Business (General) - Loyalist College Belleville Idol Winner - 2010 Mother of 3 Singer, creative design, love soccer, reading and writing and especially learning. I also love shoes, purses, and anything fun!!
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