Today we are going to talk about online video advertising. I am going to share with you my opinion on how Pet Pawsitive could benefit from online videos. Pet Pawsitive is not a store that specializes in selling pets, in fact they do not sell pets at all. Their main focus is behavioral and psychological training, for both the pet and the owner. They do sell some products, all-natural and holistic pet foods and a variety of training supplies. They also work closely with local community pet shelters to help pets find owners and vice versa. They have a small staff, which I think is important to recognize because it provides more of a family feeling since most people who have pets love them as though they are one of the family. We will also discuss what types of videos in my opinion, would work best for this company. As well, I will give you an idea of what I think, is the perfect video for this company.
I think this company could use many types of videos to appeal to their many types of viewers. Some people have an easier time laughing about a chewed shoe than another person, so some videos should be professional, show examples of services, be very cut, dry and business like. This will appeal to the more serious audience who may see a comical commercial and think that the training process is taken for a joke.
Being that this store specializes in behavioral and psychological training, I believe videos that show examples of actual experiences they had with pets would be effective. One great way would be to interview some of their customers and video those conversations. Use examples of the actual customers and their pets. This helps the public relate to each other in their own communities. Having the owners talk also sets a great example that the business does what they say they will do effectively.
I also think given the service the company offers, a comical video would also be very beneficial. A lot of people spoil their pet, letting them away with more than they would allow say a child, and I think both are a lot alike. While others are constantly fighting with their pet to “get down.” Maybe a video bringing those two perspectives together would be good as well. Something showing how they teach animals to behave differently around children, to nurture and protect them. Find a way to link comedy with those few topics and it will appeal to audiences of all ages.
Some people want to train their dogs as a gaurd dog. Others want to teach them not to bark at every little thing. I think a video showing examples of this would also be good for this company. This would reach out to the viewers who need help in this area since behaviour can mean many different things. These could also focus on some products they offer, like collars and leashes. Bringing their retail side into the videos can’t hurt but I think the main focus should still be the training.
I also think recording videos of customers meeting pets through the local shelters would be great. These type of things pull at peoples hearts and they are more inclined to remember a company that works closely with programs like shelters, for that reason alone. Everyone loves a story that makes you sad and then makes you happy. They could have a “show” dedicated solely to pets meeting owners. This would also draw people back to their site so the viewer could see what new story will tug at their heart next!
I think the best way to portray this company in an online video would be to try and hit on all the products and serivices this company offers, but the main focus should be around the behavioral and psycholgical training. The video would start out with a basic quick ten or fifteen second blurb with a Pet Pawsitive associate walking thru the section that holds their products saying, “Hey, have you heard of Pet Pawsitive? It’s your one stop for most pet needs. But our main focus being on behavioral and psychological training for both pets and owners. We don’t sell animals but we do work closely with community based pet shelters, together helping pets and owners meet.” At this point, the person would have walked thru the location and be standing in the training area. I would then show a brief ten second clip of an employee from both the shelter, and Pet Pawsitive. They would be introducing an owner to their new pet. This would show how Pet pawsitive works together with both the shelter, and the customer, to provide the best results. Then I would pop back to the main person talking. “Meet Karen and Jake, (flash a pic of dog and owner). Karen was convinced that Jake had an attitude problem,” now flash to a clip of Karen talking, she would explain how she thought her dog Jake could read her thoughts. He knew just how to upset her so she started to bribe him with treats. Suddenly, if jake didn’t get his own way she would come home to find one of her favorite shoes chewed, pee on her favorite chair (although Jake is trained), he would play chase the ball… with her potatos and onions, that he found IN THE CUPBOARD!! Jake had become worse than a spoiled child and Karen felt she was losing her patience and her love for her best friend. Next I would skip to a clip of the Pet Pawsitive trainer working with Karen and Jake in the training facility. The clip would have a few different quick examples of how the company, Karen and Jake all worked together. Then I would show another clip of Karen and Jake walking into the store location, Karen would turn and Jake of course would sit promptly by her right foot. Karen would then talk of how the small staff at Pet Pawsitive made them feel like family, how her experience helped her and her dog become even closer, and that she would recommend the service to anyone who feels challenged by their “best friend”. Then I would flash back to my main spokes-person who would be standing in front of the store location, “Come into one of our two locations in Belleville or Kingston (flash a pic of the kingston store), let’s see what Pet Pawsitive can do for you.” (Have an image of an owner walking a dog who is running circles and doing backflips, and then flash to one of the same dog and owner walking calmly thru the park) Finally, have all staff together smiling and waving, and have a trainer say “Let us help your walk in the park BE a walk in the park.” That would also be my company slogan.
Overall, as I said before I feel a company like this would benefit greatly from online videos. It would open doors to all kinds of options and ways to show exactly what Pet Pawsitive is offering to the public. It is also a great way to spread word of their company since their locations are limited to two specific areas, and give the company a chance to expand and also give public from out of these areas a chance see that they do have options, like the ones this Pet Pawsitive has to offer. All in all online videos, in my opinion, would be a benefit to absolutely any company.